Friday - April 17th, 2015 @ 5 AM PST -  By: Water Pokémon Master

Pokemon Center Hiroshima

The ninth Pokemon Center will be opening in Japan this summer, this time in Hiroshima! It will be located in Sogo Hiroshima Shop’s Main Building on the sixth floor. The store’s mascots will be Pikachu and shiny Gyarados.

There are currently eight open Pokemon Centers in Japan: in Tokyo (opened in 1998, moved in 2007, and then moved again in 2014 and renamed “Pokemon Center Mega Tokyo”), in Nagoya (2002), in Fukuoka (2003), in Sapporo (2005), in Yokohama (2005), in Osaka (2010), in Tohoku (2011), and in Tokyo Bay (2013).

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Wednesday - February 11th, 2015 @ 10 PM PST -  By: Water Pokémon Master
CoroCoro CoroCoro CoroCoro CoroCoro CoroCoro

Hoopa FilmCalled it in October! :p CoroCoro has revealed that the Hoopa movie will feature several Legendary Pokemon from past generations, which we will obviously meet through Hoopa’s portals. The magazine shows Lugia, Latios, Dialga, Palkia, Giratina, Kyurem, and the previously revealed Primal Kyogre, Primal Groudon, and Mega Rayquaza. Hoopa is also seen with a bunch of Pikachu, which could be Ash’s Pikachu from different dimensions.

Arceus Download – This year’s movie ticket preorder download is a Level 100 Arceus. It will be holding a Silk Scarf and knows Judgement (“Justice” :p), Blast Burn, Hydro Cannon, and Earth Power. Fans can preorder their movie tickets from March 7th to July 17th. The movie debuts on July 18th, and Hoopa will likely be the Pokemon fans can download in the actual theaters.

Legendaries Download – The Arceus download isn’t the end of it! Fans can also take their preorder vouchers to select stores from June 20th to August 31st to download one of six Legendary Pokemon. The Pokemon have not been revealed yet, but they could be the six mentioned above. Typically Pokemon films sell more preorder tickets when a variety of Legendary Pokemon are made available to download, so expect this year’s film to sell well!

Shiny Rayquaza DownloadCoroCoro also announced that fans can download the shiny Rayquaza that was given out at Japan’s World Hobby Fair. The code will be given out in a future issue of CoroCoro. Fans will be able to download it even if they have the older Rayquaza.

Emerald Break – And rounding off the anime and game news, a full art Steven and four Rayquaza cards were revealed! The first two below are from Emerald Break, the third one is a promo that will be included in a future issue of CoroCoro, and the fourth one, an M Rayquaza-EX, is the only Dragon-type of the bunch and will be released in the set’s accompanying Battle Deck Mega Rayquaza-EX. Steven will be the bonus card players receive when they buy two boxes of the set. It has an “Emerald Break” stamp on it, but is otherwise too hard to read. Thanks goes to Franco T. for all the translations!

Rayquaza-EX M Rayquaza-EX Rayquaza-EX from CoroCoro Rayquaza-EX Stephan FA

Rayquaza-EX from CoroCoro

Rayquaza-EX – Colorless – HP170
Basic Pokemon

[C][C] Mega Awakening: Search your deck for a M Rayquaza card and put it into your hand. Shuffle your deck afterwards.
[C][C][C][C] Aero Scream: 130 damage. Flip a coin. If tails, discard 2 Energy attached to this Pokemon.

When a Pokemon-EX has been Knocked Out, your opponent takes 2 Prize cards.

Weakness: Lighting (x2)
Resistance: Fighting (-20)
Retreat: 2


Rayquaza-EX – Colorless – HP170
Basic Pokemon

[C] Rising Burn: 10+ damage. If your opponent’s Active Pokemon is a Pokemon-EX, this attack does 50? more damage.
[C][C][C] Dragon Pulse: 100 damage. Discard 1 card from the top of your deck.

When a Pokemon-EX has been Knocked Out, your opponent takes 2 Prize cards.

Weakness: Lighting (x2)
Resistance: Fighting (-20)
Retreat: 2

M Rayquaza-EX

M Rayquaza-EX – Colorless – HP220
Mega Evolution – Evolves from Rayquaza-EX

When 1 of your Pokemon becomes a Mega Evolution, your turn ends.

Δ Evolution: Once during your turn (before your attack), you may play this card from your hand to evolve 1 of your Pokemon even if that Pokemon was put into play this turn or if it’s your first turn.

[C][C][C] Emerald Break: 30x damage. Does 30 damage times the number of Pokemon on your Bench.

When a Pokemon-EX has been Knocked Out, your opponent takes 2 Prize cards.

Weakness: Lighting (x2)
Resistance: Fighting (-20)
Retreat: 1

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Wednesday - August 6th, 2014 @ 7 AM PST -  By: Water Pokémon Master Grand Opening

After a month of offering a limited number of products for purchase, has fully opened its virtual doors. The website features plushes, apparel, accessories, Pokemon games, and Pokemon TCG products for shipping to all across the United States. The site is currently experiencing technical difficulties like when it first opened last month, so you will need to continuously refresh each page to view anything.

The website also (unintentionally?) revealed the Gengar booster pack from Phantom Forces, which uses the set artwork we posted last week.

Phantom Forces Gengar Booster Pack
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Friday - August 1st, 2014 @ 11 AM PST -  By: Water Pokémon Master

An additional Pokemon Symphonic performance will take place in Washington D.C. on Saturday, August 16th, at 8:00 PM. This is exactly one day after the previously announced performance. If you’re going to Worlds and can’t make it to the 8:00 PM Friday showing, then you can order tickets to the Saturday event here. Tickets run from $50 to $83 or so. If you’re going to the Friday showing, come say hi to me! :D

okémon: Symphonic Evolutions
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Sunday - July 13th, 2014 @ 11 PM PST -  By: Water Pokémon Master


According to licensing industry publication License! Global, The Pokemon Company International is estimated to generate $1.5 billion annually. To put that in perspective, the publication ranks the following companies as making less revenue than Pokemon: Coca-Cola, the NHL, Sony Pictures, Chrysler, Martha Stewart Living, Playboy, General Mills, Harley-Davidson, Lego, TGI Fridays, Nissan, Energizer, HGTV Home, Food Network, Kraft Foods, and (:p).

Whether or not the publication’s actual figure is accurate, Pokemon’s estimated rank is still pretty darn impressive. Most of that money probably comes from the games and of course merchandising and licensing. Who knows how much revenue is actually taken home at the end of the day though, especially when three companies own the franchise (Nintendo, Creatures, and Gamefreak). The publication says that TPCi itself generates that figure, but it’s likely they mean to refer to the brand as a whole since they point out all of Pokemon’s assets (TPCi in Washington works out of a very small office).

Next time someone tells you Pokemon is dead, be sure to gently shove this news in their face. :p

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Wednesday - July 2nd, 2014 @ 12 PM PST -  By: Water Pokémon Master Reopening has launched in “lite mode” and already features a few products from Japan! There will be new products featured every week until it launches on August 6th.

This week you can purchase a set of Eeveelution charms, a Pikachu plush, and a Mewtwo tumbler. Whereas the charms can go for up to $100 on the secondary market (from a quick search), the website is selling them for $23.92. The Pikachu plush is $12.99 and the Mewtwo tumbler is $17.50.

I went through checkout with the Eeveelution charms and shipping to California is $5.98 for 3-5 day shipping, $9.98 for 2-day shipping, and $17.98 for next-day shipping. When I added several of each item to my cart, the price for each tier only went up a couple of dollars, so the shipping prices aren’t too outrageous. As we stated yesterday, the website only ships to the United States.

Currently the site is experiencing technical problems, so you will have to refresh several times to access it and to place orders.

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Tuesday - July 1st, 2014 @ 10 AM PST -  By: Water Pokémon Master

Pokemon’s special sneak peek to select Twitter users has been mailed out… and it’s a large box of Pokemon products! But more importantly, the box contains an announcement from The Pokemon Company’s president and CEO, Mr. Tsunekazu Ishihara, that will be reopening on August 6th! The website used to be the go-to place to buy official Pokemon products (screenshot below), but shut down on January 31st, 2008. The new website will host product for the United States, including items that were previously exclusive to Japan.

TPCi really seems to be expanding Pokemon’s brand in new directions lately… we have the anime on various digital services, a Pokemon orchestral concert, and now an official online store to buy official merchandise. What could be next? Thanks goes to PokemonTrainerLisa for the news and photos! Reopening Reopening Reopening Reopening
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Monday - June 30th, 2014 @ 9 AM PST -  By: Water Pokémon Master

I got the front row, center seat!! :D

Pokemon has announced an orchestral concert tour for Pokemon’s video game music! The first performance will take place the Friday immediately before Worlds in Washington, D.C. Tickets are already available for purchase and range from $50 – $83 or so. This is going to be so exciting!!

okémon: Symphonic Evolutions

The Pokemon Company International and Princeton Entertainment announced today that the official Pokémon live orchestral concert series, Pokémon: Symphonic Evolutions, will premiere at the famed Warner Theater in Washington, DC on Friday, August 15, 2014. The 2014 Pokémon World Championships will also be held in the nation’s capital that weekend, August 16-17, at the Walter E. Washington Convention Center.

The premiere performance in Washington, DC will be followed by a performance at Philadelphia’s Mann Center for the Performing Arts on Friday, September 19th. More dates, locations, and ticket information for the concert series will be announced soon and further details, including how to purchase tickets now to the Washington, DC and Philadelphia performances, can be found at

Pokémon: Symphonic Evolutions will take audiences of all ages on a powerful musical retrospective through the popular video game franchise’s most memorable melodies. This exciting new concert tour reunites key creative producers from the critically acclaimed The Legend of Zelda: Symphony of the Goddesses concert tour.

With more than 260 million video games sold since its debut in 1996, Pokémon continues to provide memorable entertainment around the world. Pokémon: Symphonic Evolutions gives loyal fans and newcomers a chance to experience the evolution of the franchise through all-new orchestral arrangements and carefully timed visuals drawing from classic and recent Pokémon video games including:

  • Pokémon Red and Pokémon Blue, Pokémon Yellow
  • Pokémon Gold and Pokémon Silver, Pokémon Crystal
  • Pokémon Ruby and Pokémon Sapphire, Pokémon Emerald
  • Pokémon Diamond and Pokémon Pearl, Pokémon Platinum
  • Pokémon Black and Pokémon White
  • Pokémon X and Pokémon Y

“Pokémon: Symphonic Evolutions is going to be a spectacular showcase of the memorable music that has been a hallmark of the Pokémon franchise for nearly 20 years,” said J.C. Smith, director of Consumer Marketing at The Pokémon Company International. “The concert series serves as a thank-you to fans and an invitation to share our passion for Pokémon by reliving some of our fondest memories. We’re looking forward to seeing fans of all ages meeting up and enjoying this very special Pokémon orchestral event together.”

Visit for more Pokémon: Symphonic Evolutions news and information.

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Monday - June 23rd, 2014 @ 4 PM PST -  By: Water Pokémon Master

Last September, Pokemon filed a trademark for “Rising Fist” which later turned out to be the TCG’s third XY set. We at PokeBeach did not discover the “Rising Fist” trademark until the end of September when an insider informed us that it would be the name of the next set (Rising Fist was unofficially announced for the first time in March, about four months later). We continued to search through trademark databases for any future sets and, last December, discovered the trademark for “Phantom Gate,” which was filed in the same manner as “Rising Fist” (Phantom Gate was unofficially announced today, almost seven months after its trademark was filed – yes, we’ve known about it for that long :p).

While we were almost certain before it was announced that Rising Fist would be XY3, and then were absolutely certain Phantom Gate would be XY4, we did not assume the recently discovered trademark for Delta Emerald would be XY5. It was filed under slightly different terminology than the trademarks for both “Rising Fist” and “Phantom Gate.” And like many other sites, we also assumed the trademark for “Delta Emerald” was related to the video games since Pokemon always files extra trademarks when new Pokemon games are about to come out.

However, the fact that Creatures/Pokemon has been filing online trademarks for its TCG sets since Rising Fist (from what we can tell), and giving how early the past two sets have been trademarked (each set being trademarked before the set before it is even announced), it seems just as likely that this “Delta Emerald” could be related to the TCG. As we pointed out in our original post, Delta Pokemon were a major feature of the TCG during the third generation. The fact it’s “Delta” Emerald may be suggesting it’s the TCG set that will both promote Omega Ruby and Alpha Sapphire and also pay homage to those old Delta sets. The mid-December set after September’s Phantom Gate would also be the prime candidate to advertise late-November’s remakes.

We’re not saying all of this with any kind of certainty, of course – “Delta Emerald” is probably just an extra trademark that Pokemon filed with the video games in mind. It could have absolutely nothing to do with the TCG. But since Phantom Gate is now confirmed to be a TCG set, and many large gaming websites posted that “Phantom Gate” could or would be the next Pokemon game, we thought we should bring this trademark stuff to light so every potential TCG trademark isn’t immediately assumed to be a new Pokemon game in the future. In other words, the trademarks can be interpreted to be anything Pokemon-related (as I did above with applying “Delta Emerald” to the TCG), especially in light of the fact it seems Creatures has started to file TCG trademarks in online databases as of last year and all the Pokemon trademarks are now mixed together. The more you know, right?

I’ve been watching Star Trek: Voyager all summer (not that I’ve haven’t watched every episode 100 times before), so forgive me if all of the above sounds like a letter to my fellow colleagues of video game academia. :p To discuss this story, check out this thread on our forums!

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Saturday - June 21st, 2014 @ 4 PM PST -  By: Water Pokémon Master

Pokemon’s Twitter account has sent out direct messages to a few of their Twitter followers promising to send them a “sneak peek at something special” in the mail. Those selected are asked to e-mail their home address to Pokemon’s official e-mail account. Upon receiving the user’s address, Pokemon replies from the same official e-mail account with a promise to send out the surprise at the end of next week.

What could the sneak peek be? Could it be related to Omega Ruby and Alpha Sapphire… or something else entirely? Thanks goes to forum user Teeboy23 for giving us the heads up on this story and allowing us to log in to his Twitter account to verify Pokemon’s message! We will let you know what the “sneak peek” is as soon as he or other selected Twitter users receive the surprise in the mail. Stay tuned!

Pokemon Twitter Account Sneak Peak
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