‘Organized Play’ Renamed to ‘Play! Pokemon’

TPCi sent out an e-mail this morning announcing that “Pokemon Organized Play” has been renamed to “Play! Pokemon” and that upcoming tournament merchandise will feature the new name. You can read the full press release below.

Play! Pokemon TCG Program


New Branding for Successful Pokemon Organized Play Program

Bellevue, WA – August 4, 2010 – The Pokemon Company International introduced the Play! Pokemon program today, inviting Pokemon fans worldwide to join the fun at official, year-round Pokemon Trading Card Game (TCG) and video game events. Whether a seasoned player or new to the world of Pokemon, fans will find that the Play! Pokemon program provides events suitable for all levels of Pokemon knowledge. Some players will opt to visit a local Pokemon League, where they can learn about Pokemon games and win prizes, while others may choose to test their strategies and training at competitive tournaments. No matter where Pokemon fans decide to join the fun, players at all levels are sure to have a great time.

“We are thrilled to introduce Play! Pokemon to our loyal fan base as well as to new TCG and video game fans,” said J.C. Smith, director of Consumer Marketing at The Pokemon Company International. “We want to welcome new fans to our Pokemon community, which has seen incredible growth in player participation over the past several years.”

The new name and logos announced today will appear initially on hats, binders, playmats, posters, and other printed materials. Players and fans at the 2010 Pokemon World Championships in Kona, Hawaii, August 14-15 will see the newly branded materials firsthand. For more information about Play! Pokemon, including where to find Play! Pokemon events, players should visit http://www.pokemon.com/us/organized-play/.

Play! Pokemon is the new name of what was formerly known as Pokemon Organized Play. Full plans about upcoming Play! Pokemon events will be outlined in the coming months, but they will closely match the timing used in the successful Pokemon Organized Play program.