All hail Eevee!
I think it's Pokémon GO that did the trick. A few years ago I'd get laughed at for playing a "kid's game", but now it's cool to play Pokémon.Pokemon is actually going somewhere with their TCG products. I couldn't be any more proud than I am right now. The Pokemon TCG is no longer one of those geek-oriented, Magic The Gathering fads that a few people play. It's coming into its own as a pastime and hobby for families and people of all ages. Prompts and kudos, Pokemon.