A couple months after I joined there was this Mafia game based on PMD going on. It seemed to case a lot of hype for the series. TGK decided to use a PMD icon of Pichu as an avy. Then another person did it, and another. Then I did it.
Next thing you know there's about 12 people going around with PMD avys. There were a few profile posts about it, and there was even sort of a PMDpocalypse following going on between some of the members (one of them being me :3). So for the next couple days, my alerts were filled with comments on said profile posts all because of a bunch of PMD icons.
But from the looks of it. Yes, this is what happens.