I'm sorry but I don't think you know much about business... one of the first things you learn is about stocking, and having too much stock is often worse than having too little. Think of it this way; if you have 100 items and all 100 sell, you definitely made a profit. If you have 300 items, but only 100 sell, then you may not have made as much profit (if at all) and you are now stuck with 200 dead stock, meaning you have to either reduce price to get rid of it or hold on to it making a loss every day that it is in the warehouse or on the shelf not selling.
They are making a great business decision by reducing production, even if to us, the consumers it may not appear to be the best, I think in the long run it is a good strategy.
I've worked as an inventory manager for the last 3 years and have 12 years in retail stores.
I may not know a hell of a lot about business managememt, however I do know about inventory, and based upon what they decided, sounds to me that they are having a hard time keeping people interested in their card game, which in turn will see less sales and less stock. Meaning that the value of everything for consumers is going to fluctuate, and how does someone deal with paying higher for a card they cannot get in card packs?
It makes sense now why we have cards like Pikarom, it's to get more consumers into the game who don't understand it and can be competitive right away.
Unless of course they rid themselves of the cardboard based cards and go solely online as a transition to another product then yeah this decision makes even more sense.
I'm guessing they make huge margins on these cards, seeing how cheap cardboard is and they can resell packs and boosters to collectors, however I can't see them losing money to a card game, unless their player base is going.
But whatever works.